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    Make Money,  Uncategorized

    Copywriting and Branding Essentials

    Copywriting is one of the most important parts of your brand strategy! The copy your business puts out embodies your brand’s personality. Whereas content is a way you reach your customers through blogs, social media, eBooks, or email, copy is the writing you use to call the customer to make a sale. Well-written copy uses language that speaks to and resonates with the customer. Sales copy creates an emotional connection with your customers. It naturally inspires customers to make a purchase because they feel emotionally invested in your brand. Great brand copywriting shows customers that you know exactly what they are going through and how your product or service fits…