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Word of Mouth Marketing

Word of mouth marketing is a term that many of us have heard before. Not surprising because word-of-mouth marketing has been around for as long as businesses have existed.

Social media has taken over the modern business environment and now many companies are trying to gain as many likes and followers as possible to whom they can later market to.

But here’s the thing!

Having 100 loyal and quality clients could prove to be more profitable than having 10,000 followers who are only interested in getting deals and winning gifts.

And that is what word of mouth marketing does for your business -provides quality customers.

But what exactly is word of mouth?

Understanding Word of Mouth Marketing

Imagine you were out shopping and decided to check out a store. When you stepped into the shop, the customer representative received you with a smile and proceeded to show you around the shop.

You then found a great product which after using it, found that it worked perfectly and exceeded your expectations.

Chances are high that you would tell your friends and advice and ask them to try out the product. If they also liked it, they would share it with their friends.

This is word-of-mouth marketing and is simply the best marketing there is.

Why you might ask?

Well, because people trust the recommendations of their friends and loved ones more than any commercial or ad.

Why Word of Mouth Marketing is Important

The first reason why your business should use word of mouth is that people trust those closest to them and are more likely to act on their recommendations.

It is the most effective type of marketing.

Moreover, it is unlikely that word-of-mouth marketing will end after a single interaction. It starts with one person who tells two or more people who in turn continue telling other people.

Now that you understand the importance of word of mouth, how do you use it in your business?

How to Leverage Word of Mouth

Word of mouth marketing is all about connecting with your customers and less about “collecting” as many of them as you can.

Here’s how.

Make something interesting

If you make something average that doesn’t spur the customer’s interest, they are not going to see the need to share.

Only interesting content or products are worth sharing.

But how do you make something interesting?

You can start by doing market research and finding out which products are on the market. Then brainstorm with your team and find something you can create that will wow the market while also providing solutions.

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Photo by Dominika Roseclay on

Provide value

People will only share a product, experience, or service if it offers value.

Think about it for a second!

Would you share that time you experienced a mediocre service at a restaurant or would you share your best experiences?

Chances are it’s the latter. So whenever you offer a product or service always make sure it provides value to your customers.

Arouse emotion

For something to be unforgettable and worth sharing, it should arouse certain positive emotions in the customer.

People are less likely to share something basic or average. Instead, they share something out of the ordinary that sparks a high level of emotions in them.

Final thoughts

Word of mouth marketing has the highest success rate of any type of marketing. This is why your business should leverage on it if it hasn’t done so already. Remember, to succeed at WOMM, you need to create something worth mentioning, offers value, and arouses positive emotions in your customers. Get those things right and you are golden!

Walt Disney once said, “We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths.”. To be successful is to have no limitations, it is to work through all obstacles, to have extreme passion for life, and love for others, and this seems to be the underlying motto of Amber Drake’s life. Drake is a highly accomplished, world-renowned, and published book author, freelance writer and editor, inspirational speaker, an inspiring teacher, a well-reputed canine behaviourist, a canine cancer researcher, and the CEO of Canine Companions. As a child, she was keenly interested in the veterinary field and this interest paved way for her to be the successful businesswoman she is today. Starting with an Associate of Science degree in Biology in 2007 from Jamestown Community College, she has since expanded her knowledge horizon by acquiring a Bachelor of Science in Biology degree with courses from both SUNY Fredonia and Cornell University, followed by a Master of Arts Degree in Education (2011) from Ashford University, a Post-Master’s Educational Certification, and a Doctorate in ABD from the North Central University, Prescott Valley Arizona. Driven by her love for dogs, she regards her company, Canine Companions, as her greatest work-related accomplishment. She wrote the book, ‘Dog Talk: What Your Dog Wants You To Know’ as a comprehensive guide to understanding the behavior of dogs. She has since been involved in numerous writing jobs in the field, varying from writing about veterinary medicine for pet insurance companies to serving as the Co-founder and Vice President at Preferable Pups. She actively engages in content management, copywriting and research work, ghost-writing, and content marketing for organizations around the world. In addition to being an incredibly successful writer, canine behaviorist, and a CEO, she is an educator as well as an experienced curriculum developer. She is a Professor of Veterinary Medicine at Mentoray, where she teaches and develops curriculum. She is also an Adjunct Professor of Professional Sciences at Kaplan University and an Adjunct Instructor of Biology at Jamestown Community College (10+ years). Drake is a woman of many skills. She has been in the freelance content writing field for almost 7 years now with a vast amount of writing experience throughout the past ten years. She is a proficient copywriter, blogger, and has years of experience in content management and development, content creation proofreading, written communication, and correspondence. She has a number of certifications including, but not limited to, Canine Psychology, SEO, Content Marketing, Social Media Marketing, Snapchat Marketing, and Google AdWords. Drake is a woman of extreme passion with great love for her work as a canine behaviourist, writer, and college professor. You can read more about her on her website http:/ or connect with her on her Facebook page,

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