person using macbook air
Blogging,  Impact,  Uncategorized

Understanding Tone in Writing

It is up to you as a writer to establish the tone in your writing that will influence how the reader feels after reading what you have to say. How can you determine tone, though? What’s more, how can you use tone to your advantage in your writing?

What is the Tone?

person typing
Photo by Donatello Trisolino on

The attitude that the writer portrays through the words on the page is referred to as “tone” in writing. This tone could be lighthearted, serious, professional, or informal.

When people speak aloud, the tone of their voice conveys their sentiments and attitudes. When they are passionate about a topic, they may put vocal emphasis on key phrases, become louder or softer, or modify the tempo of their speech to demonstrate how serious or casual a topic is.

When it comes to conveying tone in writing, though, we must use a different set of techniques. We’re forced to rely on the words themselves to convey the tone we want to send through the message.

You must master being deliberate with your tone in order to be an effective writer. So, what are the first steps you should take?

Understand Your Audience

Know who you’re writing to before you start. Who are you attempting to talk to? Are you addressing your message to educators? Owners of small businesses? DIY enthusiasts?

Or are you writing to folks who have faced or accomplished similar challenges in their lives? Recognize what unites your audience and what they have in common. You can better comprehend the tone to use when conversing and relating to them after you grasp their commonalities.

Once you’ve determined who your audience is, you’ll be able to choose what tone your writing should take.

Know the Content

person typing on computer keyboard
Photo by Oleg Magni on

Know what you want to accomplish with your writing and what message you want to send.

Is this a critical message you’re sending on behalf of an organization? Or are you going to start with a light-hearted narrative about pumpkin pie before moving on to a handmade pie crust recipe?

Instead of detracting or distracting from the message you’re trying to convey, your tone should coincide with it and complement it.

Make sure your tone aids you in achieving the objectives you desire in your writing.

Learn the Intended Tone

What is the goal of the company you’re writing for? Unless you’re writing for a publication as yourself, you’ll need to know the voice of the client you’re writing for and the tone they want to convey.

Companies frequently have a style guide that defines how they want to be represented across all platforms. They might use terms like professional, positive, respectful, or passionate to define their communication tone.

If they don’t have a style guide, have a look at their online presence to see what tone they use on social media, in blog posts, and on their website pages. Take note of whether they write in a casual or professional tone.

If you have any questions about your client’s intended tone, it’s usually a good idea to check with them before you start writing.

Read Your Writing Aloud

Read your work aloud to yourself. When you read the words, how does your voice naturally lean? Does your message come across as informal, as if you’re conversing with a friend? Do you come across as more professional, as if you’re chatting to a group of business associates? Make any necessary changes to your writing after hearing it to ensure that it conveys the correct tone.

Use this time to search for items that detract from the attitude you’re attempting to communicate. Remove any words that focus on negative acts or sentiments if you’re aiming to write an uplifting post that motivates the reader to take action.

If you’re trying to convey a serious tone for a melancholy message, make sure there are no run-on phrases, unnecessary paragraphs, or anything else that takes the reader’s attention away the focus of the message.

Don’t Forget to Practice

It takes a long time to perfect the art of detecting and utilizing tone.

Spend some time in your writing to learn identifying and then setting the tone. Take note of how other authors convey the tone of their written words by looking around. You’ll get better at identifying the tone of what you’re reading as you get better at identifying the tone of what you’re writing.

Walt Disney once said, “We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths.”. To be successful is to have no limitations, it is to work through all obstacles, to have extreme passion for life, and love for others, and this seems to be the underlying motto of Amber Drake’s life. Drake is a highly accomplished, world-renowned, and published book author, freelance writer and editor, inspirational speaker, an inspiring teacher, a well-reputed canine behaviourist, a canine cancer researcher, and the CEO of Canine Companions. As a child, she was keenly interested in the veterinary field and this interest paved way for her to be the successful businesswoman she is today. Starting with an Associate of Science degree in Biology in 2007 from Jamestown Community College, she has since expanded her knowledge horizon by acquiring a Bachelor of Science in Biology degree with courses from both SUNY Fredonia and Cornell University, followed by a Master of Arts Degree in Education (2011) from Ashford University, a Post-Master’s Educational Certification, and a Doctorate in ABD from the North Central University, Prescott Valley Arizona. Driven by her love for dogs, she regards her company, Canine Companions, as her greatest work-related accomplishment. She wrote the book, ‘Dog Talk: What Your Dog Wants You To Know’ as a comprehensive guide to understanding the behavior of dogs. She has since been involved in numerous writing jobs in the field, varying from writing about veterinary medicine for pet insurance companies to serving as the Co-founder and Vice President at Preferable Pups. She actively engages in content management, copywriting and research work, ghost-writing, and content marketing for organizations around the world. In addition to being an incredibly successful writer, canine behaviorist, and a CEO, she is an educator as well as an experienced curriculum developer. She is a Professor of Veterinary Medicine at Mentoray, where she teaches and develops curriculum. She is also an Adjunct Professor of Professional Sciences at Kaplan University and an Adjunct Instructor of Biology at Jamestown Community College (10+ years). Drake is a woman of many skills. She has been in the freelance content writing field for almost 7 years now with a vast amount of writing experience throughout the past ten years. She is a proficient copywriter, blogger, and has years of experience in content management and development, content creation proofreading, written communication, and correspondence. She has a number of certifications including, but not limited to, Canine Psychology, SEO, Content Marketing, Social Media Marketing, Snapchat Marketing, and Google AdWords. Drake is a woman of extreme passion with great love for her work as a canine behaviourist, writer, and college professor. You can read more about her on her website http:/ or connect with her on her Facebook page,

Leave a Reply

%d bloggers like this: