The Ghost in the Blogging Machine

Very often, the named authors simply don’t have the writing skills to create interesting, engaging copy or the time to blog regularly because of the demands of running a business. So they hand the whole thing over to a web copywriter and then simply sit back and take all the glory.

But don’t feel bad for the copywriters. They’re used to being the ghosts in the machine – it’s what they re paid to do.

Discretion and confidentiality is important in the relationship between a copywriter and their clients. They are often writing on very complex and technical subjects on behalf of important people who are considered to be industry experts.

To pull this off convincingly, demonstrating a high level of expertise, adaptive writing skills and accurately replicating the client s tone of voice is critical to a successful ghostwritten blog.

Businesses that employ copywriters don’t want their customers to know they’re outsourcing their blogging (or any of their other web content for that matter) to a copywriting service. It’s not a matter of trying to be secretive or pull the wool over the reader’s eyes, actually. It is, in fact, out of respect to the reader.

They have invested time and their interest in the personal brand of the named writer. Damage that respect and you risk destroying the connection between the reader and the named author and possibly turning the reader away from the brand altogether.

But readers still expect to see regular blogs from prominent members of an organisation. They want to read about their experiences, their expertise and their thoughts on issues that interest both them and the reader. But if they’re a high profile celebrity or business entrepreneur, is it really feasible that they are going to have the time to write this kind of killer blog day in, day out?

The simple answer is NO. So they hand the job over to a ghost copywriter. Someone they trust to portray them in the best possible light – someone who can present the named writer as an expert in their particular subject yet still maintain that air of approachability. 

If you read a blog written by the named author and one written by a professional web ghostwriter, you would be hard pushed to tell the difference. So how does a copywriter manage to achieve their client’s tone of voice so accurately?

It’s all down to experience. Web copywriters are professionals. They write day in, day out, usually thousands of words every day. They are usually highly qualified, very experienced and have that ability to adapt their writing to suit each individual’s tone of voice.

Web copywriters are really the impressionists of the Internet. They can mimic the flow, the sentence structure and the tone of their client so accurately that not even their peers can spot the difference.

But a web copywriter also knows about brand awareness, social media and positioning. They re actually very talented people with practically no ego. Web copywriters don’t mind being the ghosts in the blogging machine. That’s what they get paid to do and as it s their living, they have to be good.

So the next time you read an inspirational, engaging and interesting blog by your favourite author don t worry too much about who actually wrote it. Just enjoy interacting with it, responding and perhaps even clicking on the author’s link to their website.

Walt Disney once said, “We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths.”. To be successful is to have no limitations, it is to work through all obstacles, to have extreme passion for life, and love for others, and this seems to be the underlying motto of Amber Drake’s life. Drake is a highly accomplished, world-renowned, and published book author, freelance writer and editor, inspirational speaker, an inspiring teacher, a well-reputed canine behaviourist, a canine cancer researcher, and the CEO of Canine Companions. As a child, she was keenly interested in the veterinary field and this interest paved way for her to be the successful businesswoman she is today. Starting with an Associate of Science degree in Biology in 2007 from Jamestown Community College, she has since expanded her knowledge horizon by acquiring a Bachelor of Science in Biology degree with courses from both SUNY Fredonia and Cornell University, followed by a Master of Arts Degree in Education (2011) from Ashford University, a Post-Master’s Educational Certification, and a Doctorate in ABD from the North Central University, Prescott Valley Arizona. Driven by her love for dogs, she regards her company, Canine Companions, as her greatest work-related accomplishment. She wrote the book, ‘Dog Talk: What Your Dog Wants You To Know’ as a comprehensive guide to understanding the behavior of dogs. She has since been involved in numerous writing jobs in the field, varying from writing about veterinary medicine for pet insurance companies to serving as the Co-founder and Vice President at Preferable Pups. She actively engages in content management, copywriting and research work, ghost-writing, and content marketing for organizations around the world. In addition to being an incredibly successful writer, canine behaviorist, and a CEO, she is an educator as well as an experienced curriculum developer. She is a Professor of Veterinary Medicine at Mentoray, where she teaches and develops curriculum. She is also an Adjunct Professor of Professional Sciences at Kaplan University and an Adjunct Instructor of Biology at Jamestown Community College (10+ years). Drake is a woman of many skills. She has been in the freelance content writing field for almost 7 years now with a vast amount of writing experience throughout the past ten years. She is a proficient copywriter, blogger, and has years of experience in content management and development, content creation proofreading, written communication, and correspondence. She has a number of certifications including, but not limited to, Canine Psychology, SEO, Content Marketing, Social Media Marketing, Snapchat Marketing, and Google AdWords. Drake is a woman of extreme passion with great love for her work as a canine behaviourist, writer, and college professor. You can read more about her on her website http:/ or connect with her on her Facebook page,

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