Why Journalism, PR and Professional Writing Are the Graduate Jobs of Tomorrow

You’d be forgiven for thinking the latest reports for graduates aren not great. As a recent example, graduate info website, stated that 2009 will likely see a 5.4 decrease in available graduate jobs compared to last year.

That said, there are certainly industries and business sectors which are growing, and many students are viewing the current financial crisis as an excuse to become self-employed once they leave college. So why are graduates with writing skills becoming more and more sought after?

In regards to the current economic crisis and the subsequent decline of print journalism, it might seem churlish to use this article to praise the opportunities available in the journalism sector.

Yet, whilst print is said to be on the downturn, online news sources are being forced to adapt, and each have to find their respective unique selling point for competing on the internet.

Consequently, we are currently seeing sufficient growth with online journalism, and the need to be adaptable – not just in what you can write about and how (i.e. 1000 word articles, blog posts, data presentation), but also how you conduct your research.

As a result of the growth in social media and the shift in the journalism industry, an increasing number of companies and businesses are discovering the importance and worth of online visibility – a realization that is all the more pertinent at a time of economic change and a need for cheaper modes of promotion.

Digital marketing and PR, therefore, is growing – and an increasing amount of graduates with writing skills and a natural knowledge of social networks and online trends are being called upon to write optimised press releases and distributing them to the relevant places. 

Additionally, professional and business writers are increasingly being employed by companies who are moving online (or who are improving their online presence) in order to produce quality web content on a regular basis. These employees are becoming more and more important as companies compete to make their own websites more appealing and user friendly to increase traffic – and subsequently, to increase conversions.

The thing to take from this shift of writing jobs from offline to online is that, along with being able to prove you can communicate well via the written word (to a variety of audiences, at times), graduates must be prepared to be flexible.

Whether you’re needed to communicate with people via micro-blogging services such as twitter, or being called upon to produce more traditional articles – the formats and media might be changing, but your tools will always be the same.

Walt Disney once said, “We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths.”. To be successful is to have no limitations, it is to work through all obstacles, to have extreme passion for life, and love for others, and this seems to be the underlying motto of Amber Drake’s life. Drake is a highly accomplished, world-renowned, and published book author, freelance writer and editor, inspirational speaker, an inspiring teacher, a well-reputed canine behaviourist, a canine cancer researcher, and the CEO of Canine Companions. As a child, she was keenly interested in the veterinary field and this interest paved way for her to be the successful businesswoman she is today. Starting with an Associate of Science degree in Biology in 2007 from Jamestown Community College, she has since expanded her knowledge horizon by acquiring a Bachelor of Science in Biology degree with courses from both SUNY Fredonia and Cornell University, followed by a Master of Arts Degree in Education (2011) from Ashford University, a Post-Master’s Educational Certification, and a Doctorate in ABD from the North Central University, Prescott Valley Arizona. Driven by her love for dogs, she regards her company, Canine Companions, as her greatest work-related accomplishment. She wrote the book, ‘Dog Talk: What Your Dog Wants You To Know’ as a comprehensive guide to understanding the behavior of dogs. She has since been involved in numerous writing jobs in the field, varying from writing about veterinary medicine for pet insurance companies to serving as the Co-founder and Vice President at Preferable Pups. She actively engages in content management, copywriting and research work, ghost-writing, and content marketing for organizations around the world. In addition to being an incredibly successful writer, canine behaviorist, and a CEO, she is an educator as well as an experienced curriculum developer. She is a Professor of Veterinary Medicine at Mentoray, where she teaches and develops curriculum. She is also an Adjunct Professor of Professional Sciences at Kaplan University and an Adjunct Instructor of Biology at Jamestown Community College (10+ years). Drake is a woman of many skills. She has been in the freelance content writing field for almost 7 years now with a vast amount of writing experience throughout the past ten years. She is a proficient copywriter, blogger, and has years of experience in content management and development, content creation proofreading, written communication, and correspondence. She has a number of certifications including, but not limited to, Canine Psychology, SEO, Content Marketing, Social Media Marketing, Snapchat Marketing, and Google AdWords. Drake is a woman of extreme passion with great love for her work as a canine behaviourist, writer, and college professor. You can read more about her on her website http:/ or connect with her on her Facebook page,

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